Amazon Electonics

Monday, August 15, 2011

What is Strategic Planning? Gavin Give-A-Hoot – Is taking charge


After a few more meetings with no outcome, Gavin decided some things have to change to be a great organization. He heard about Strategic Planning and wonders if a small organization like yours can do something like this.

He started going to seminars and reading books about it and finds out that all sizes of organizations can do it.

Gavin discovered the recipe that is needed to make this project successful and to bring a major impact in culture and arts to the people of Tinyville.

Let us see how Gavin starts his journey.

Gavin found out that there are five steps to Strategic Planning:

   Step 1: Get Organized
      Step 2: Situation Analysis
      Step 3: Set Direction
      Step 4: Refine and Adopt the Plan
      Step 5: Implement the Plan 

He is so excited about it that he asks for a special meeting to present his ideas.

In this meeting, Gavin explains what Strategic Planning is:

      Planning process starts with the future – What do we want?
      Vision defines goals or objectives
      Creating a sequence of steps to achieve
      “What must be done on current level to achieve the next stage”


The president, Jane Knowitall, interrupts Gavin and says that they did this few years ago. When they applied for 501 (c) 3 they had to create a Long Term Plan. 

Gavin explains that there is a difference between a Strategic Plan and long-term plan. He continued that a long-term plan:

  • Starts planning process from the current situation
  • Is a road map that outlines the path to future needs
  • Creates a list of interim goals that needs to be met


Jane does not like the idea that Gavin steps so forward, because she founded the Arts Council and she did everything right. Only for the last two or three years the organization didn’t meet their goals, because the people didn't understand. There is nothing wrong with the current plan. They should follow it without paying attention to the changes around them.

Gavin thanks Jane Knowitall for proving the point. Strategic Planning has a wider view and is more flexible in adopting the environmental changes.

The organization is in this situation even though it met their interim goals:


  • All the bills are paid
  • Some arts events were organized
  • At least one meeting every month
  • Always complies with the mission statement


Brian Nodecision speaks up and supports Jane’s argument. Everything is great.
The debate gets heated until Gavin asks, why do they only have thirty members and declining participation at their arts shows. Why is funding the organization getting harder? No one could answer.

The Board of the Directors decided to give it a try.

Without realizing it the Tinyville Arts Council already started with the first step. They all talked about their concerns and benefits.

George Letmedoit does not know much about Strategic Planning, but he is on fire to get started with it. He asks a few simple questions with an extremely high value for the Strategic Planning process:

  • Is this plan for the whole organization or do we do this only for a specific part?
  • For how long do we plan? For what period of time are we planning?
  • What do we want to accomplish with the plan?
  • How much time do we want to spend on planning?
  • What is the time line for each planning step?
  • Who is in charge of the planning process?
  • Do we split the planning process into smaller parts?
  • Are we going to use a consultant for developing a plan?
  • If so, how much will it cost and is there any funding support in the form of a grant?


After the meeting, all questions got answered and were written down by Secretary Shonda Detailed.



Stay tuned to see how the Give-A-Hoots change the world of this small volunteer organization.


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